We are so proud to call Avinash Maurya and Kriti Gupta one of our collaborators and partners. They are the founders of The Wabi Sabi Project, working from their countryside facility in Bagru, we partner with them to create our exclusive printed Caftans using indigenous block printing and natural dyes techniques.

Once a year, they welcome us in their studio to explore the intriguing and beautiful world of natural dyes and hand block printing, working side to side with them each season to create the print layouts and the color testings for our new collections.

Their studio and workshops located in Bagru, a small village town in Rajasthan, is situated at a distance of 32 kms. south-west of Jaipur city.

Bagru’s traditional processes of hand block printing on textiles with rich natural colors have been known for many centuries. With the attraction of foreign buyers for the traditional hand printed textiles, this village hums with much activity today, supplying exquisite printed materials for the export trade.

One of the reasons we love to work with Avinash and Kriti is not only due to their expert hands and knowledge on indigenous methods, but also their passion to preserve traditional printing techniques; the Jam Jam Textile.

The Jam Jam collection is based on the core spirit of Jajam textile – to bring people together. They are not only re-making Jajam in its traditional form but also adapting the classic motifs and patterns into their contemporary collection of home furnishings. Each of their fabrics has gone through various steps of indigenous way of pre-treatment to ensure a good color absorption capacity and longevity of the fabric. Like Jajam textiles, the collection showcases red and black – two elusive colors, made from alizarin and iron filings respectively.

Avinash and Kriti Jam Jam work has been featured in the National Award 2018, as the best Rediscovering Promotional Film in India and currently featured in the traveling exhibition: Rediscovering Jajam At Anokhi Museum of Hand Printing (AMHP) . The exhibition highlights a wide-ranging collection of new and old jajam across several regions of Rajasthan. Focusing on the craftspeople, highlighting their stories while simultaneously studying their work and the cultural significance of these traditional textiles. The contemporary collection by Wabisabi Project looks at ways to adapt these classic motifs and patterns.



Courtesy Wabi Sabi Project